The following sections include tips for keeping up with consumer trends and the practices of the most reputable EMPs and ISPs.
Using full disclosure during e-mail address collection
The CAN-
SPAM Act encourages you to have affirmative consent with your e-mail list
subscribers to send them a commercial e-mail, but the most professional practice is to use an extra measure of disclosure when asking for permission. Here are some ways for you to take affirmative consent to .