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Determining how your e-mail messages should look

elements, such as images and colors, are important parts of every e-mail message because they can reinforce the words that you use or cause your words to feel different to the reader. A text-only e-mail not only fails to reinforce and enhance the value proposition, but it’s also difficult to scan and read. Even simple design elements can have a significant impact on the look and feel of an e-mail message. The formatted .