Believe it or not, most of your prospects aren’t interested in everything that you decide to send in the context of an e-mail strategy. As you collect contact information and permission, consider asking your prospective subscribers to share their interests. Using interest information allows you to sort your e-mail lists into categories and send information relevant to that category. Asking your prospective subscribers open-ended questions about their interests can prove frustrating because people tend .
The following sections include tips for keeping up with consumer trends and the practices of the most reputable EMPs and ISPs. Using full disclosure during e-mail address collection The CAN-SPAM Act encourages you to have affirmative consent with your e-mail list subscribers to send them a commercial e-mail, but the most professional practice is to use an extra measure of disclosure when asking for permission. Here are some ways for you to take affirmative .
The days where you could send a single e-mail and blind-copy hundreds of other people are long gone. Spam filters, firewalls, junk folders, and consumer distrust are all reasons to turn to professionals for help with your e-mail strategy. E-Mail Marketing Providers (EMPs) are companies that provide one or more of the following commercial e-mail services: Improved e-mail deliverability Database and list management E-mail template design Social media integration Mobile device formatting The e-mail .