Spam-blocking and filtering technology have improved a lot over the past few years, but everyone who uses e-mail still deals with spam on one level or another. The main difference between the spam of today and the spam of the past is the fact that consumers increasingly apply the word to unwanted e-mails whether or not those e-mails technically are spam. Consumers are always skeptical of e-mails unless they know and trust the sender, .
The following sections include tips for keeping up with consumer trends and the practices of the most reputable EMPs and ISPs. Using full disclosure during e-mail address collection The CAN-SPAM Act encourages you to have affirmative consent with your e-mail list subscribers to send them a commercial e-mail, but the most professional practice is to use an extra measure of disclosure when asking for permission. Here are some ways for you to take affirmative .
Design elements, such as images and colors, are important parts of every e-mail message because they can reinforce the words that you use or cause your words to feel different to the reader. A text-only e-mail not only fails to reinforce and enhance the value proposition, but it’s also difficult to scan and read. Even simple design elements can have a significant impact on the look and feel of an e-mail message. The formatted .
Making more money than you spend is at the foundation of every business opportunity. Before you get too caught up running your business, I hope you took the time to make a few calculations to determine whether your approach to marketing your business seemed capable of making a profit. Although it is sure that many successful businesses start with little more than basic math, one very important calculation rarely finds its way into a .
Your e-mail content should match how consumers tend to interact with the media you use so that your audience can easily internalize and take action on your message. Consider the following comparison between using e-mail to deliver a message and using a billboard to deliver a message. Imagine planning to put up a billboard next to the highway where people drive by at 65 miles per hour. You aren’t likely to get good results .