TOP 20 articles about Messages

Narrowing Your Objectives in Six Steps

Narrowly defined are far more useful than broad-based objectives for making decisions about delivering specific e-mail . After you define broad-based objectives (as describe in the Developing Objectives in ), the next step is to restate them in more meaningful ways and match them with specific . You can narrow your broad-based objective by taking six steps: 1. Figure out your ultimate . 2. Decide who your are. 3. Consider how .

Developing Objectives in E-mail Marketing

The you use to deliver your , such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with that lead to specific . If you don’t believe, grab a stack of your cards, set them on your desk, and then wait . . . a long time. Business cards — by themselves — can’t do anything. You need to give them life by handing .

Tips for keeping the practices of EMPs and ISPs

The following sections include tips for keeping up with consumer trends and the practices of the most reputable EMPs and ISPs. Using full disclosure during e-mail address collection The CAN- Act encourages you to have affirmative consent with your e-mail list to send them a commercial e-mail, but the most professional practice is to use an extra measure of disclosure when asking for permission. Here are some ways for you to take affirmative .

Determining how your e-mail messages should look

elements, such as and colors, are important parts of every e-mail message because they can reinforce the words that you use or cause your words to feel different to the reader. A text-only e-mail not only fails to reinforce and enhance the value proposition, but it’s also difficult to scan and read. Even simple design elements can have a significant impact on the look and feel of an e-mail message. The formatted .

Maximizing Revenue with E-Mail

Making more than you spend is at the foundation of every opportunity. Before you get too caught up running your business, I hope you took the time to make a few calculations to determine whether your approach to your business seemed capable of making a profit. Although it is sure that many successful businesses start with little more than basic math, one very important calculation rarely finds its way into a .

Taking Advantage of E-Mail Marketing Providers

The days where you could send a single e-mail and blind-copy hundreds of other people are long gone. filters, firewalls, junk folders, and consumer distrust are all reasons to turn to professionals for help with your e-mail . Providers (EMPs) are companies that provide one or more of the following commercial e-mail : Improved e-mail deliverability Database and list management E-mail template Social integration Mobile device formatting The e-mail .

Developing e-mail content in accordance with consumer interaction

Your e-mail should match how consumers tend to interact with the you use so that your can easily internalize and take on your message. Consider the following comparison between using e-mail to deliver a message and using a billboard to deliver a message. Imagine planning to put up a billboard next to the highway where people drive by at 65 miles per hour. You aren’t likely to get good results .

Targeting your e-mail messages

When you’re excited about your , thinking of almost everyone as a potential prospect is easy. You might indeed identify a large that needs your or , but plenty of people won’t buy from you for one reason or another. At the same time, pockets of opportunity for communicating your might exist that you haven’t thought of. You can make your e-mail messages more effective by targeting and who .

Applying Basic Marketing Principles to Your EMail Messages

Convincing consumers to part with their to obtain your or usually involves communicating one of two basic : Your products or services are unique and unfamiliar to consumers. Your challenge is to educate consumers who are likely to need your products or services so they will buy from you. Your products or services are easily identifiable and widely available. Your challenge is to convince consumers that your is the best choice .