When you’re excited about your business, thinking of almost everyone as a potential prospect is easy. You might indeed identify a large audience that needs your products or services, but plenty of people won’t buy from you for one reason or another. At the same time, pockets of opportunity for communicating your messages might exist that you haven’t thought of. You can make your e-mail messages more effective by targeting prospects and customers who .
E-mail isn’t a new technology anymore, but you can do a lot of new things with e-mail marketing. E-mail can be delivered to mobile devices and can integrate nicely into a social mediamarketingstrategy. Still, the same challenges that existed in the past apply to the new world of e-mail marketing. Namely, communicating with consumers is easy, but getting them to pay attention isn’t. Every successful marketing strategy entails cutting through the clutter, .