Your e-mail content should match how consumers tend to interact with the media you use so that your audience can easily internalize and take action on your message. Consider the following comparison between using e-mail to deliver a message and using a billboard to deliver a message. Imagine planning to put up a billboard next to the highway where people drive by at 65 miles per hour. You aren’t likely to get good results .
E-mail isn’t a new technology anymore, but you can do a lot of new things with e-mail marketing. E-mail can be delivered to mobile devices and can integrate nicely into a social mediamarketingstrategy. Still, the same challenges that existed in the past apply to the new world of e-mail marketing. Namely, communicating with consumers is easy, but getting them to pay attention isn’t. Every successful marketing strategy entails cutting through the clutter, .