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Getting to know your list members better

Believe it or not, most of your prospects aren’t interested in everything that you decide to send in the context of an e-mail . As you collect contact information and permission, consider asking your prospective subscribers to share their interests. Using interest information allows you to sort your e-mail lists into categories and send information relevant to that category. Asking your prospective subscribers open-ended questions about their interests can prove frustrating because people tend .