Best article about Surprise cost

Put a Stop to Shopping Cart Abandonment Though many retailers may think their e-commerce sites are competitive, reports show that on average, 68% of a site’s browsers will leave without completing a purchase. There are a couple common culprits that cause buyers to jump ship before checking out. Consider all of these pointers and make changes where necessary. Are your buyers jumping ship too soon? 68% are leaving without buying. Why are they leaving .