So, you open your new restaurant serving premium steaks with cherry tomatoes. You have a friend who suggested that maybe you could set up a website where customers can find you easily if they are in San Diego. What’s next? Many business owners find that setting up a website and making it rank higher on search engines get them a lot of customers. In cases of steakhouses, many people contact them and ask their .
When you’re excited about your business, thinking of almost everyone as a potential prospect is easy. You might indeed identify a large audience that needs your products or services, but plenty of people won’t buy from you for one reason or another. At the same time, pockets of opportunity for communicating your messages might exist that you haven’t thought of. You can make your e-mail messages more effective by targeting prospects and customers who .