Put a Stop to Shopping Cart Abandonment Though many retailers may think their e-commerce sites are competitive, reports show that on average, 68% of a site’s browsers will leave without completing a purchase. There are a couple common culprits that cause buyers to jump ship before checking out. Consider all of these pointers and make changes where necessary. Are your buyers jumping ship too soon? 68% are leaving without buying. Why are they leaving .
Nowadays buyers often expect to receive free shipping when ordering items in your store. Shipping costs that are too high can be a reason for customers to leave your store and look for an alternative. Free Shipping as Marketing Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. Free shipping helps to rationalize buying something online instead of going to a store. If shipping turns out .