Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

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  • E-Mail Marketing For Dummies (2nd Edition)

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    This eBook will teach you how to use e-mail to attract customers and increase business, build a mailing list, create effective messages and track results.

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