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Narrowing Your Objectives in Six Steps

Narrowly defined are far more useful than broad-based objectives for making decisions about delivering specific e-mail content. After you define broad-based objectives (as describe in the Developing Objectives in ), the next step is to restate them in more meaningful ways and match them with specific tasks. You can narrow your broad-based objective by taking six steps: 1. Figure out your ultimate . 2. Decide who your are. 3. Consider how .