Narrowly defined objectives are far more useful than broad-based objectives for making decisions about delivering specific e-mail content. After you define broad-based objectives (as describe in the Developing Objectives in E-mail Marketing), the next step is to restate them in more meaningful ways and match them with specific tasks. You can narrow your broad-based objective by taking six steps: 1. Figure out your ultimate goal. 2. Decide who your customers are. 3. Consider how .