Put a Stop to Shopping Cart Abandonment
Though many retailers may think their e-commerce sites are competitive, reports show that on average, 68% of a site’s browsers will leave without completing a purchase. There are a couple common culprits that cause buyers to jump ship before checking out. Consider all of these pointers and make changes where necessary. Are your buyers jumping ship too soon?
68% are leaving without buying.
Why are they leaving
The ThemeCustomizer allows you to tweak the appearance setting of the theme and gives the preview of changes.
Five Roles of Theme Customizer
The five roles of Theme customizer is described below:
Set Title & Tagline
The title and tagline of your blog site are vitally important – after all, they alone could determine whether visitors continue to read. This feature allows you to play around and input new text for your title and tagline and see how .
Google Analytics is a web analytics offered by google that is connected to your website through a piece of tracking code they tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand etc. Google Analytics is now the most widely used web analytics service on the Internet.
Integration with Wordpress
Once your store is up and running, it's important to start working on improvements. To be able to do that you first need to collect .
A WordPressTheme is a collection of files that work together to determine the look and features of your blog or website.
A WordPress theme is made up of a number of different files, and they all contain a separate section of the page; the header will contain the title and navigation, then the index will contain the main content area.
Every WordPress theme has its own folder, which you may find in the wp-content/themes folder of your .
WooCommerce | Reports
By navigating in the main menu to WooCommerce | Reports we'll be able to take a look at the reporting capabilities that WooCommerce has available. It delivers a number of standardized reports that already give a lot of information. But unfortunately, there isn't much flexibility in this area. Just use what is available or
find alternative reporting methods. When opening the reporting page, we'll see four main areas that are divided by tabs:
WooCommerce heavily relies on the usage of Hooks, Actions, and Filters. It gives you the possibility to override the default output of WooCommerce.
Developers added Hooks
For instance, if you want to take control of the Checkout page and add or even remove fields in there, hooks and filters are what you need.
Let's first explain this concept. Within the WordPress and WooCommerce code, developers added hooks. On a hook, you can hang your own code so .
The commercial WooCommerce-compatibletheme, you will have to install it through the WordPress administrative panel or upload it using FTP. Before we do so, let's first take a look at what we actually received. In almost all cases, you'll receive a ZIP file holding different folders.
The content and names of the folders will differ from theme to theme. Still, it's good to have a closer look at it and get familiar with commercial theme .
The look and feel of your store are completely controlled by your WordPress theme. We already noticed that even a theme like Storefront already delivers good results. It's just better to use a theme that has been created by using WooCommerce in mind.
If you would use a standard WordPress theme like Twenty Fifteen or Twenty Sixteen WooCommerce will still work, but layout issues might occur. We have two possibilities when choosing a design for .
If you're not yet very familiar with working with different WordPress themes, then the following guidelines may be helpful to come to a good choice:
For users, this isn't always clear, but often older browsers like Microsoft Internet Explorer 8 and older are no longer supported. This means that a visitor using such a browser will see a malfunctioning website. Depending on your audience, this is or isn't a problem. Just pay attention to .
Nowadays buyers often expect to receive free shipping when ordering items in your store. Shipping costs that are too high can be a reason for customers to leave your store and look for an alternative.
Free Shipping as Marketing
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers.
Free shipping helps to rationalize buying something online instead of going to a store. If shipping turns out to be too .