The Theme Customizer allows you to tweak the appearance setting of the theme and gives the preview of changes. Five Roles of Theme Customizer The five roles of Theme customizer is described below: Set Title & Tagline The title and tagline of your blog site are vitally important – after all, they alone could determine whether visitors continue to read. This feature allows you to play around and input new text for your title and .
Google Analytics Google Analytics is a web analytics offered by google that is connected to your website through a piece of tracking code they tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand etc. Google Analytics is now the most widely used web analytics service on the Internet. Integration with WordPress Once your store is up and running, it’s important to start working on improvements. To be able to do that you first .
WordPress Theme A WordPress Theme is a collection of files that work together to determine the look and features of your blog or website. A WordPress theme is made up of a number of different files, and they all contain a separate section of the page; the header will contain the title and navigation, then the index will contain the main content area. Every WordPress theme has its own folder, which you may find in the wp-content/themes .
WooCommerce heavily relies on the usage of Hooks, Actions, and Filters. It gives you the possibility to override the default output of WooCommerce. Developers added Hooks For instance, if you want to take control of the Checkout page and add or even remove fields in there, hooks and filters are what you need. Let’s first explain this concept. Within the WordPress and WooCommerce code, developers added hooks. On a hook, you can hang your .
The commercial WooCommerce-compatible theme, you will have to install it through the WordPress administrative panel or upload it using FTP. Before we do so, let’s first take a look at what we actually received. In almost all cases, you’ll receive a ZIP file holding different folders. The content and names of the folders will differ from theme to theme. Still, it’s good to have a closer look at it and get familiar with commercial .
Nowadays buyers often expect to receive free shipping when ordering items in your store. Shipping costs that are too high can be a reason for customers to leave your store and look for an alternative. Free Shipping as Marketing Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. Free shipping helps to rationalize buying something online instead of going to a store. If shipping turns out .
Just as with Payment Methods, we also need to think about the shipping methods we are going to offer to our customers. Where are we going to ship to? Shipping Method Do we charge our customers for it and if yes, does the amount depend on the shipping address, the weight of the products or both? Also here we have to think about several aspects: Which carrier(s) are we going to use? Is there .
Stripe as a payment method Stripe is a payment method created for software developers. Meanwhile, the service became more mature and is now available in more than 20 countries, among which the USA, Australia, and a part of Western Europe. To be able to use Stripe, your website must use an SSL certificate. Stripe in a production environment Without it, you cannot use Stripe in a production environment. If you’d like to receive more .
Setting up PayPal in your WooCommerce store is very simple. Of course, you first need to create a PayPal account if you do not yet have one at http://www.paypal.com Mark it as a business account and enter your bank account details to be able to transfer money from your PayPal account to your regular bank account. Next, in WooCommerce, click PayPal at the top of the Payment Gateways tab. Enter the e-mail address that .
The API Settings tab is not discussed in this book. API keys and Webhooks can be used to integrate third-party tools with WooCommerce. Based on a trigger, another website or service can receive data from WooCommerce when certain events happen on your site, for instance when a new order is created. Preparing our test store Now that we had a look at all settings of WooCommerce it’s time to start adding products to our .