Free Shipping

Nowadays buyers often expect to receive free shipping when ordering items in your store. Shipping costs that are too high can be a reason for customers to leave your store and look for an alternative. Free Shipping as Marketing Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. Free shipping helps to rationalize buying something online instead of going to a store. If shipping turns out .

Shipping methods and prices

Just as with Payment Methods, we also need to think about the shipping methods we are going to offer to our customers. Where are we going to ship to? Shipping Method Do we charge our customers for it and if yes, does the amount depend on the shipping address, the weight of the products or both? Also here we have to think about several aspects: Which carrier(s) are we going to use? Is there .

Setting up Stripe

Stripe as a payment method Stripe is a payment method created for software developers. Meanwhile, the service became more mature and is now available in more than 20 countries, among which the USA, Australia, and a part of Western Europe. To be able to use Stripe, your website must use an SSL certificate. Stripe in a production environment Without it, you cannot use Stripe in a production environment. If you’d like to receive more .

The API Settings Tab

The API Settings tab is not discussed in this book. API keys and Webhooks can be used to integrate third-party tools with WooCommerce. Based on a trigger, another website or service can receive data from WooCommerce when certain events happen on your site, for instance when a new order is created. Preparing our test store Now that we had a look at all settings of WooCommerce it’s time to start adding products to our .

The Email Settings Tab

In this tab, you can configure the way WooCommerce handles e-mails it will send to your customer: Also, this tab contains several sub-areas, starting with Email Options and followed by a couple of settings for every type of email WooCommerce can send: The “From” Name field is the name the receivers see in their email client. By default, this is the name of your online store. The “From” Email Address field defaults to the administrator .

The shipping settings tab

Setting up Shipping works in a similar way as the Checkout setup. In here we’ll show the Shipping Options Payments, Shipping, and Coupons we’ll get back with more detailed instructions: The Shipping Options settings are as follows: The first setting is enabled by default. It is needed if you want to be able to charge shipping costs to your customers. If you’re only selling digital goods -0;0tor on the cart page will result in .

The Checkout Settings Tab

Moving on to the Checkout settings tab, we see again several sublevels. For this moment, we’ll only discuss the Checkout Options. All other panels contain setup information about specific payment methods. More on choosing and configuring payment methods will be discussed in more detail in Chapter 4, Payments, Shipping, and Coupons: The Checkout Options are as follows: First, decide if you want to Enable the use of coupons in your store. Using coupons gives .

The Tax settings tab

Setting up taxes can be a difficult task. Of course, there’s no ‘one size fits all’ approach possible here. Tax laws and calculations differ from country to country and region to region. Besides that, there’s a large difference in handling taxes when selling goods to consumers or to other businesses. So in here, we’ll just stick to the basics, by explaining the functionality WooCommerce has available. It’s up to you to find out how .