If you’re not yet very familiar with working with different WordPress themes, then the following guidelines may be helpful to come to a good choice: Browser compatibility For users, this isn’t always clear, but often older browsers like Microsoft Internet Explorer 8 and older are no longer supported. This means that a visitor using such a browser will see a malfunctioning website. Depending on your audience, this is or isn’t a problem. Just pay .
According to the Ten Foot Rule, whenever anyone is within ten feet of you, ask her for her contact information. A warm body or a verbal conversation can equate to a captive audience for communicating the benefits of joining your e-mail list. Always ask for permission when you collect information in person. Here are some ways to connect and collect without being intrusive: Swap business cards. Ask whether that person’s preferred e-mail address is on .
Losing sight of your objectives usually happens when your timeline slips or when you don’t seem to be progressing toward the achievement of your objectives. In such cases, you can easily become focused on making changes to your objectives to agree with your e-mail content instead of altering your e-mail content to more closely resemble your objectives. Before making changes to your objectives, make sure that you give your e-mail a fair chance to .
Stating clear objectives gives you a platform for creating e-mail content that accomplishes your objectives. Running a small business involves frequently setting new objectives and developing new e-mail content in line with those objectives. When your time is limited, you might be tempted to create e-mail content that fits your schedule better than your objectives. One of the most important reasons to use specific objectives to guide the creation of your e-mail content is .
Narrowly defined objectives are far more useful than broad-based objectives for making decisions about delivering specific e-mail content. After you define broad-based objectives (as describe in the Developing Objectives in E-mail Marketing), the next step is to restate them in more meaningful ways and match them with specific tasks. You can narrow your broad-based objective by taking six steps: 1. Figure out your ultimate goal. 2. Decide who your customers are. 3. Consider how .
The media you use to deliver your marketingmessages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. If you don’t believe, grab a stack of your business cards, set them on your desk, and then wait . . . a long time. Business cards — by themselves — can’t do anything. You need to give them life by handing .
Spam-blocking and filtering technology have improved a lot over the past few years, but everyone who uses e-mail still deals with spam on one level or another. The main difference between the spam of today and the spam of the past is the fact that consumers increasingly apply the word to unwanted e-mails whether or not those e-mails technically are spam. Consumers are always skeptical of e-mails unless they know and trust the sender, .
The following sections include tips for keeping up with consumer trends and the practices of the most reputable EMPs and ISPs. Using full disclosure during e-mail address collection The CAN-SPAM Act encourages you to have affirmative consent with your e-mail list subscribers to send them a commercial e-mail, but the most professional practice is to use an extra measure of disclosure when asking for permission. Here are some ways for you to take affirmative .
Making more money than you spend is at the foundation of every business opportunity. Before you get too caught up running your business, I hope you took the time to make a few calculations to determine whether your approach to marketing your business seemed capable of making a profit. Although it is sure that many successful businesses start with little more than basic math, one very important calculation rarely finds its way into a .
Your e-mail content should match how consumers tend to interact with the media you use so that your audience can easily internalize and take action on your message. Consider the following comparison between using e-mail to deliver a message and using a billboard to deliver a message. Imagine planning to put up a billboard next to the highway where people drive by at 65 miles per hour. You aren’t likely to get good results .