Design elements, such as images and colors, are important parts of every e-mail message because they can reinforce the words that you use or cause your words to feel different to the reader.
A text-only e-mail not only fails to reinforce and enhance the value proposition, but it’s also difficult to scan and read. Even simple design elements can have a significant impact on the look and feel of an e-mail message.
The formatted e-mail uses images, links, colors, borders, fonts, and effective layout to reinforce certain elements in the message and also makes the main idea of the message easier to grasp because of the holiday vacation theme. Here are some questions you can ask yourself to help determine how your e-mail messages should look:
- What emotions or circumstances cause people to think of your products or services?
- Which words, fonts, images, and colors communicate those emotions and circumstances?
- What other mediums are you using to deliver your messages?
- What limitations and advantages of each medium could affect the look and feel of your messages?