Introduction to E-mail Marketing
E-mail isn’t a new technology anymore, but you can do a lot of new things with e-mail marketing. E-mail can be delivered to mobile devices and can integrate nicely into a social media marketing strategy.
Still, the same challenges that existed in the past apply to the new world of e-mail marketing. Namely, communicating with consumers is easy, but getting them to pay attention isn’t. Every successful marketing strategy entails cutting through the clutter, and few places are more cluttered than the average consumer’s e-mail inbox.
E-mail marketing represents an opportunity to experience both the thrill of increased customer loyalty and steady repeat business as well as the agony of bounced e-mail, unsubscribe requests, and spam complaints.
Whether you find thrill or agony in your email marketing strategy depends on your ability to effectively deliver valuable and purposeful e-mails to prospects and customers who have a need for your information.
These articles related to email marketing combines time-tested marketing strategies with consumer preferences and best practices to help you develop and deliver e-mails that your prospects and customers look forward to receiving.
It explains how to apply basic business and marketing principles to your e-mail strategy, such as maximizing your revenue and coming up with meaningful objectives. It also explains how to use e-mail templates to design professional-looking marketing e-mails and how to come up with relevant e-mail intend to put into your designs.
E-mail marketers are also subject to legal requirements, consumer mistrust, and Internet service providers (ISPs) blocking and filtering unwanted e-mails by the billions. It will show how to adhere to professional standards, improve your deliverability, and execute your e-mail marketing strategy with current laws in mind.
Because your prospects and customers have to share their e-mail address for you to deliver valuable e-mails, the articles related to email marketing will explain how to build a quality e-mail list of subscribers who reward your e-mail marketing efforts with immediate action and the outstanding return on investment (ROI).
It includes tactics that you can use immediately to start building your list as well as tips for obtaining permission and getting your list subscribers to take action on your e-mails.
E-mail integrates with other technologies, so these articles show you how to combine e-mail with social media and how to deliver e-mail to mobile devices. It also shows you how to automate your e-mail marketing and target your e-mails more effectively with personalized databases and tracking.
E-mail marketing doesn’t conclude with the successful delivery of an e-mail, so It also explains how you can find out who’s opening and clicking your e-mails.
It includes tips for using e-mail tracking reports and Web analytics to increase the number of your e-mail list subscribers who regularly make purchases and refer your business to their friends and colleagues.