Stating clear objectives gives you a platform for creating e-mail content that accomplishes your objectives. Running a small business involves frequently setting new objectives and developing new e-mail content in line with those objectives. When your time is limited, you might be tempted to create e-mail content that fits your schedule better than your objectives. One of the most important reasons to use specific objectives to guide the creation of your e-mail content is .
Convincing consumers to part with their money to obtain your products or services usually involves communicating one of two basic messages: Your products or services are unique and unfamiliar to consumers. Your challenge is to educate consumers who are likely to need your products or services so they will buy from you. Your products or services are easily identifiable and widely available. Your challenge is to convince consumers that your business is the best choice .