Best article about Testimonials

Applying Basic Marketing Principles to Your EMail Messages

Convincing consumers to part with their money to obtain your or usually involves communicating one of two basic messages: Your products or services are unique and unfamiliar to consumers. Your challenge is to educate consumers who are likely to need your products or services so they will buy from you. Your products or services are easily identifiable and widely available. Your challenge is to convince consumers that your business is the best choice .