Believe it or not, most of your
prospects aren’t interested in everything that you decide to send in the context of an e-mail
strategy. As you collect contact information and permission, consider asking your prospective
subscribers to
share their interests. Using interest information allows you to sort your e-mail lists into
categories and send information relevant to that category.
Asking your prospective subscribers open-ended questions about their interests can prove frustrating because people tend to .