Category E-mail Marketing

Maximizing Revenue with E-Mail

Making more money than you spend is at the foundation of every business opportunity. Before you get too caught up running your business, I hope you took the time to make a few calculations to determine whether your approach to your business seemed capable of making a profit. Although it is sure that many successful businesses start with little more than basic math, one very important calculation rarely finds its way into a .

Taking Advantage of E-Mail Marketing Providers

The days where you could send a single e-mail and blind-copy hundreds of other people are long gone. Spam filters, firewalls, junk folders, and consumer distrust are all reasons to turn to professionals for help with your e-mail strategy. Providers (EMPs) are companies that provide one or more of the following commercial e-mail services: Improved e-mail deliverability Database and list management E-mail template design Social media integration Mobile device formatting The e-mail .

Developing e-mail content in accordance with consumer interaction

Your e-mail content should match how consumers tend to interact with the media you use so that your audience can easily internalize and take action on your message. Consider the following comparison between using e-mail to deliver a message and using a billboard to deliver a message. Imagine planning to put up a billboard next to the highway where people drive by at 65 miles per hour. You aren’t likely to get good results .

Targeting your e-mail messages

When you’re excited about your business, thinking of almost everyone as a potential prospect is easy. You might indeed identify a large audience that needs your products or , but plenty of people won’t buy from you for one reason or another. At the same time, pockets of opportunity for communicating your messages might exist that you haven’t thought of. You can make your e-mail messages more effective by targeting prospects and who .

Applying Basic Marketing Principles to Your EMail Messages

Convincing consumers to part with their money to obtain your or usually involves communicating one of two basic messages: Your products or services are unique and unfamiliar to consumers. Your challenge is to educate consumers who are likely to need your products or services so they will buy from you. Your products or services are easily identifiable and widely available. Your challenge is to convince consumers that your business is the best choice .

Adding E-Mail to a Successful Marketing Mix

This topic includes deciding where and how to use , using e-mail messages effectively, the benefits of e-mail , understanding E-Mail Marketing Providers etc. walking into a business where the first dollar of profit is framed victoriously on the wall always reminds me how important are to any business. Customers represent a validation of your business idea and proof that your products and services are valuable enough to cause people to part .

Introduction to E-mail Marketing

E-mail isn’t a new technology anymore, but you can do a lot of new things with . E-mail can be delivered to mobile devices and can integrate nicely into a social media strategy. Still, the same challenges that existed in the past apply to the new world of e-mail marketing. Namely, communicating with consumers is easy, but getting them to pay attention isn’t. Every successful marketing strategy entails cutting through the clutter, .