Believe it or not, most of your prospects aren’t interested in everything that you decide to send in the context of an e-mail strategy. As you collect contact information and permission, consider asking your prospective subscribers to share their interests. Using interest information allows you to sort your e-mail lists into categories and send information relevant to that category. Asking your prospective subscribers open-ended questions about their interests can prove frustrating because people tend .
Stating clear objectives gives you a platform for creating e-mail content that accomplishes your objectives. Running a small business involves frequently setting new objectives and developing new e-mail content in line with those objectives. When your time is limited, you might be tempted to create e-mail content that fits your schedule better than your objectives. One of the most important reasons to use specific objectives to guide the creation of your e-mail content is .