Google Analytics Google Analytics is a web analytics offered by google that is connected to your website through a piece of tracking code they tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand etc. Google Analytics is now the most widely used web analytics service on the Internet. Integration with WordPress Once your store is up and running, it’s important to start working on improvements. To be able to do that you first .
WordPress Theme A WordPress Theme is a collection of files that work together to determine the look and features of your blog or website. A WordPress theme is made up of a number of different files, and they all contain a separate section of the page; the header will contain the title and navigation, then the index will contain the main content area. Every WordPress theme has its own folder, which you may find in the wp-content/themes .
WooCommerce | Reports By navigating in the main menu to WooCommerce | Reports we’ll be able to take a look at the reporting capabilities that WooCommerce has available. It delivers a number of standardized reports that already give a lot of information. But unfortunately, there isn’t much flexibility in this area. Just use what is available or find alternative reporting methods. When opening the reporting page, we’ll see four main areas that are divided .
WooCommerce heavily relies on the usage of Hooks, Actions, and Filters. It gives you the possibility to override the default output of WooCommerce. Developers added Hooks For instance, if you want to take control of the Checkout page and add or even remove fields in there, hooks and filters are what you need. Let’s first explain this concept. Within the WordPress and WooCommerce code, developers added hooks. On a hook, you can hang your .
The commercial WooCommerce-compatible theme, you will have to install it through the WordPress administrative panel or upload it using FTP. Before we do so, let’s first take a look at what we actually received. In almost all cases, you’ll receive a ZIP file holding different folders. The content and names of the folders will differ from theme to theme. Still, it’s good to have a closer look at it and get familiar with commercial .
The look and feel of your store are completely controlled by your WordPress theme. We already noticed that even a theme like Storefront already delivers good results. It’s just better to use a theme that has been created by using WooCommerce in mind. If you would use a standard WordPress theme like Twenty Fifteen or Twenty Sixteen WooCommerce will still work, but layout issues might occur. We have two possibilities when choosing a design .
If you’re not yet very familiar with working with different WordPress themes, then the following guidelines may be helpful to come to a good choice: Browser compatibility For users, this isn’t always clear, but often older browsers like Microsoft Internet Explorer 8 and older are no longer supported. This means that a visitor using such a browser will see a malfunctioning website. Depending on your audience, this is or isn’t a problem. Just pay .
Nowadays buyers often expect to receive free shipping when ordering items in your store. Shipping costs that are too high can be a reason for customers to leave your store and look for an alternative. Free Shipping as Marketing Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. Free shipping helps to rationalize buying something online instead of going to a store. If shipping turns out .
Online purchasing of goods and services has become very popular among people around the world. Due to the competitive market and convenience, people choose the online Purchase of goods. The range of choices, Feedback from other users, has influenced the Online buyers which are causing an increase in the number of Digital Buyers. Around 1.79 billion people worldwide purchase goods online. Mobile shopping bought huge growth in online shopping activities. In 2017, retail e-commerce sales worldwide .
Just as with Payment Methods, we also need to think about the shipping methods we are going to offer to our customers. Where are we going to ship to? Shipping Method Do we charge our customers for it and if yes, does the amount depend on the shipping address, the weight of the products or both? Also here we have to think about several aspects: Which carrier(s) are we going to use? Is there .